| 2009 On-line Holiday Season vs. 2008 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home/Work/University Locations Source: comScore, Inc. | |||
| | Millions ($) | ||
| 2008 | 2009 | Percent Change | |
| November 1 – December 24 | $25,845 | $27,121 | 5% |
| Thanksgiving Day (Nov. 26) | $288 | $318 | 10% |
| Black Friday (Nov. 27) | $534 | $595 | 11% |
| Cyber Monday (Nov. 30) | $834 | $887 | 5% |
| Green Monday (Dec. 14) | $859 | $854 | -1% |
| Tuesday, Dec. 15 | $754 | $913 | 21% |
| Weekend of Dec 19 – 20 (winter storm) | $677 | $767 | 13% |
Showing posts with label Green Monday. Show all posts
Showing posts with label Green Monday. Show all posts
Thursday, December 31, 2009
2009 Holiday Season vs. 2008 - www.comscore.com e-commerce statistic data
Sunday, December 13, 2009
Black Friday, Cyber Monday, Green Monday, Brown Monday
Black Friday, Cyber Monday, Green Monday, Brown Monday
Black Friday isn't really the top holiday shopping day of the season--the last Saturday before Christmas is. Cyber Monday, when turkey-bloated office workers purportedly return to work and spend the day looking for deals online. But is Cyber Monday really the biggest online shopping day of the year? Well, no. Focus put some numbers together to clear up misconceptions about Americans' online holiday shopping patterns.
The terms "Green Monday" and "Brown Monday" may be unfamiliar. Green Monday refers to the first Monday in December, typically the busiest online shopping day of the year. Brown Monday is the following week, and refers to when retailers start dramatic markdowns in order to move holiday merchandise out the doors.
Black Friday isn't really the top holiday shopping day of the season--the last Saturday before Christmas is. Cyber Monday, when turkey-bloated office workers purportedly return to work and spend the day looking for deals online. But is Cyber Monday really the biggest online shopping day of the year? Well, no. Focus put some numbers together to clear up misconceptions about Americans' online holiday shopping patterns.
The terms "Green Monday" and "Brown Monday" may be unfamiliar. Green Monday refers to the first Monday in December, typically the busiest online shopping day of the year. Brown Monday is the following week, and refers to when retailers start dramatic markdowns in order to move holiday merchandise out the doors.
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