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Thursday, December 31, 2009

2009 Holiday Season vs. 2008 - www.comscore.com e-commerce statistic data

2009 On-line Holiday Season vs. 2008
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.

Millions ($)
2008 2009 Percent Change
November 1 – December 24 $25,845 $27,121 5%
Thanksgiving Day (Nov. 26) $288 $318 10%
Black Friday (Nov. 27) $534 $595 11%
Cyber Monday (Nov. 30) $834 $887 5%
Green Monday (Dec. 14) $859 $854 -1%
Tuesday, Dec. 15 $754 $913 21%
Weekend of Dec 19 – 20 (winter storm) $677 $767 13%

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