I once read about this experiment that this Harvard Business teacher conducted in one of his beginning business classes (and by “read,” I mean someone who actually reads told me about it during lunch today). He held up a twenty-dollar bill and announced to the class that he would auction it off. The only rule: both the first and second place bidder would have to pay, but only the winner would get the money.Now you’d think a bunch of smart business students would never dare bid more than $20 for a $20. But as it so happens, every time the professor did the experiment, the students always paid MORE than twenty, sometimes much more (the record bid: $204). How could that happen? In a nut shell, the second place bidder was always trying to outbid the winner so he/she wouldn’t lose money for nothing. They weren’t bidding to win, they were bidding not to lose.*
No matter how you explain it, paying more than twenty for a twenty is insane. But lets face it; people are generally out of their minds and pay way more for things than they should.
Allow us at JomaDeals to offer a little sanity with today’s deal of the day, this Lucien Piccard Dufonte watch. It’s a chic, hip watch that fits more like jewelry than an actual wristwatch. It’s a high end, name brand piece numbers engraved in the gold-tone case, extremely scratch resistant sapphire crystal, and black leather bracelet that makes this beauty shine.
And the cost? 85% BELOW retail. That’s right, get this beauty for a lot less than what it’s actually worth.
It just goes to show that even if you’re not a brilliant business student, you can still make a brilliant deal.
(*got this story from the book “Sway” by Ori Brafman and Rom Brafman. Check it out)
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SPECIFICATIONS
Brand: Lucien Piccard
Model: 80268
Gender: Unisex
Manufacturer Item: LP80268
Collection: Dufonte
Movement: Quartz
Case Material: Gold plated Metal
Case Shape: Round
Bezel Function: Fixed, Roman numerals
Bezel Material: Gold tone Stainless Steel
Dial Color: Black
Hands: Gold tone hands
Crown: Gold Plated
Band Type: Strap
Band Color: Black
Band Material: Leather
Clasp Material: Stainless steel
Clasp Type: Buckle
Water Resistance: 30m/100ft
Misc Information: Black roman numerals on bezel
Warranty: Lucien Piccard Limited Lifetime Warranty
ABOUT BRAND
Lucien Piccard, one of the finest names in classic timepieces, founded in Switzerland in 1923. Lucien Piccard watches have an illustrious history. Lucien Piccard watches and jewelry are some of the most sought after in the world. Lucien Piccard has adorned royalty, dignitaries, and celebrities worldwide. Its notoriety notwithstanding, Lucien Piccard has built a long standing reputation as “the affordable quality Swiss watch”.
Originally renowned for its classic gold precision timepieces, in recent years The LP Watch Group has broadened its lines to incorporate four distinct collections: LP Italy, LP Swiss, Lucien Piccard, and DuFonte by Lucien Piccard.
Since 1923 the very heart of each LP Watch design has relied on our ever evolving philosophy and commitment to quality, excellence and distinction. Please step into a world where classic designs and elegance of fine watch making combine.
See our previous Lucien Piccard deals.
Check our parent site JomaShop.com for Lucien Piccard watches.
